Our top PPC Research tools
Creating an exceptional PPC ad campaign is a difficult task to follow through, no matter how experienced you may be. There are a lot of time-consuming steps that you have to follow, including keyword research, landing page creation, keyword optimisation at every step and overall campaign design.
You’re in luck, though – there have been massive strides in the development of PPC tools which are now readily available to use. These can reduce a significant amount of time that is needed for the development of your campaign. If you are a PPC manager, or new ecommerce owner looking to create your own PPc campaign, you should be excited!
We’re going to discuss some of our favourite PPC tools that make research and campaign work much easier and faster. Read on to see how you’ll be able to save time and effort that can be put back into other aspects of your business.
This is one of our must-have software options for PPC advertising. SpyFu is used for spying on competing businesses, as you might have guessed from it’s name. This is possible because SpyFu has a significant database which is used to track and record the ads and keywords that your competitors are using. This is incredibly useful, as you can save time on inputting your own keywords. This also gives you an opportunity to spot any keywords you may have missed in your campaign.
The idea behind SpyFu is to allow businesses like yours to capitalise on the work of your competition. It’s smart to see how your competitors were able to run a profitable PC campaign. You won’t need to spend hours researching keywords, optimising copy because you can see exactly how your competitors approached their ad campaign. This is certainly an advantage. However, be careful to maintain your originality – you may have a unique idea that your competitor hasn’t run yet. Don’t let the extra labour deter you, as you may be onto something big!
It’s important to note that SpyFu lets you see the keywords that your competitors are actively bidding on and how much they spend on their bids, as well as historical ad data. From the historical data, you can see all the ads that the business has run over the duration of their campaigns, and which changes were made to their ads.
Ahrefs is primarily known as a formidable SEO tool, but it has a lot of PPC functionality that you might not have known about. By using Ahrefs, you can research competitors ads, keywords, bids, traffic sources and more. It’s quite a broad PPC tool, with a lot of useful features for your campaigns.
However, one of the main reasons we like Ahrefs is because it has a large database of keywords. This is the perfect place to conduct your keyword research. It will find you related keywords, as well as significant filters that you can apply to your keywords, such as price, volume and difficulty. If that wasn’t enough, it also includes a feature that shows you how much traffic for specific keywords comes from paid search or organic search.
With all of these robust features in one package, Ahrefs is an all-encompassing platform that allows you to look at what your competitors are doing, as well as conduct your own PPC research. Ahrefs will show you when your competitors run new ads and keywords, allowing you to delve deep into analysing your competition. This is a great option if you’re looking for one platform that, altogether, has a vast array of features in one place.
While this may not be a specifically research-based tool, it’s absolutely essential, because it allows you to edit a large variety of ads and campaigns quickly. It allows bulk edits and optimisation, and it’s desktop version is even faster than the browser interface. It’s vital for any PPC manager!
SEMRush is one of the most useful tools available for PPC research. It provides both long and short-tail keywords, along with keyword information, such as the amount of PPC and organic traffic. It will also allow you to conduct research that is country-specific in more than 130 countries.
In using SEMRush, you’ll be able to see data about how many searches certain keywords are getting, their Adwords cost price per click, results for each keyword and the competition level of each keyword. SEMRush will also show you keywords which match your searched phrases, and related keywords. In a nutshell, you can see who your competition is for each keyword.
It’s important to note that their keyword research tools are free to use, but if you want to make use of keyword tracking and other advanced features, you’ll have to upgrade to a paid plan. Their Pro plan is $99 per month, with annual billing options that can save you over 15% of the total price.
This is the natural choice to consider, since you’re likely looking at advertising on Google anyway. Google’s keyword planner is designed for Adwords, and is a free research tool that is fairly easy to use.
The benefit of using this tool is that it easily shares keyword search volumes and competition on individual keywords, as well as a list of related keywords, What’s nice is that you’ll also be able to find a suggested Adwords bid based on your search.
Google Trends is a powerful PPC tool that makes it easy to see what is popular in the world at any chosen time, and it also acts as a market research tool for finding profitable PPC keywords.
All you need to do is type in a keyword, and Google will return with a popularity meter from 1 to 100 that shows how popular a keyword is at your chosen time. It will also show you historical popularity for a keyword, as well as data that shows if the search volume is rising or falling.
What’s important to note is that Google Trends shows you related keywords and a specific section that looks for spikes in the volume of related keywords that may have happened over the past few days or even weeks and months. This is useful for identifying new and popular keywords that you may not be using yet.
You may be looking for help after you’ve successfully improved your keyword collection. One thing you could do to improve your PPC campaign is to build a custom landing page. This is important because PPC campaigns that use landing pages can receive better conversion rates as opposed to campaigns that use general service pages or homepages.
That’s where Unbounce comes in. It’s an easy-to-use landing page builder that can build a beautiful landing page in minutes. It also includes 80 pre-made templates that you can edit through a drag-and-drop system.
Unbounce is proud of their landing pages, because they have been created and tested by professionals to achieve a great conversion rate despite the simplicity of using the service.
Unbounce can help you increase your Adwords quality score by optimising your landing page, and can ensure that your traffic gives you better results.
This one isn’t the same as the others. However, it’s still incredibly useful for any PPC campaign.
PPC Protect actively monitors the clicks on your ads and blocks suspected robots. It has a huge database of VPNs, proxies and suspected IP addresses in order to catch fake clicks. This can help you get the most out of your budget, since you don’t want to pay for any clicks that robots may have caused.
The benefit of using PPC Protect is that you can rest easy knowing real people are clicking on your ads, and you are not wasting money on bots.
This tool works well in conjunction with Unbounce, and is to be used after you’ve designed a beautiful landing page for your campaign.
Optimizely allows you to quickly create split tests on your landing pages without the need for any technical knowledge or experience. Optimizely uses a simple editor that allows you to make changes in minutes, allowing you to update your landing page instantly.
This saves on time and effort on landing page optimization, and allows you to take steps towards improving your landing page conversion rates.
As a general rule, you should always be looking for improved results. The way that you can do this is by continually tweaking and changing your existing ads and campaigns, and then comparing the results. If your new ad is getting better results, then you may consider making it permanent. However, if you’ve made a misstep, you can easily revert changes.
Regardless of how experienced you are with PPC, it’s important to know that there are a ton of time-saving research tools out there that can help you get your PPC campaigns up and running in no time.
Some tools you might want to use including extensive keyword research, landing page creation and optimisation, blocks against spammers and bots clicking on your ads and a competitor analysis to see what keywords you should be using.
Do you need help marketing your ecommerce store? Get in touch with ShoppingFeeder today. We’ve got experts ready to assist you with every element of setting up your ecommerce store to its full potential.