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Effective Black Friday Marketing Ideas

With Black Friday nearing, we know how overwhelming it can be to prepare for the biggest eCommerce day of the year. As a result, ShoppingFeeder has taken the worry off your shoulders and created a Black Friday Preparation Series. This week, we’re taking a look at how to prepare with these Effective Black Friday Marketing Ideas.

Why is Black Friday Marketing important?

Let’s face it, we all know how important marketing is on any regular day of the year. And as we know, Black Friday is an event that all companies take advantage of, to join in on the benefit of astronomical sales. With many new competitors and crazy deals, you need to ensure your marketing strategy for Black Friday is top-class! Besides, with COVID-19’s lingering presence, more people will be looking to shop online as opposed to brick-and-mortar stores. Just another reason why your marketing approach for Black Friday needs to be exceptional!

With that being said, let’s take a look at some great marketing ideas!

1. Create a Unique Gift Guide

Unique Gift Guide - Effective Black Friday Marketing Ideas

Gift Guides are a superb idea if you’re wanting to target a specific group of customers. For example, creating a holiday gift guide for men, that includes relevant products that men would typically enjoy over the festive/holiday season. This also allows people to remember your brand, by associating the purchased product with the gift guide, and thus the brand.

Don’t forget to share your gift guide on all your social media platforms to increase exposure and engagement!

2. Share a Sneak Peek of your Black Friday Deals

Sneak Peek - Effective Black Friday Marketing Ideas

We all know how much suspense kills! This marketing approach is not only super simple to implement but you’re guaranteed to have customers waiting in anticipation for your Black Friday deals to go live!

Do this by creating a gif, slideshow or general post, that gives customers an idea of the product that you’ll be selling, but leaves them wanting for more.

3. Offer Unexpected Savings

There’s nothing better than shopping online and noticing an interactive game/button, such as “Spin the Wheel”, to get surprise savings! You can incorporate this into your Black Friday marketing strategy by either using a tool like Zembula or manually ‘hiding’ promo codes on different pages of your website.

4. A Deal An Hour

This is another genius marketing technique that encourages your customers to 1. Spend More Money and 2. Keep coming back for New Deals. If you’re a small business with only a limited amount of products, then this approach may not work best for your store. However, if you’re an eCommerce store with thousands of products that usually experiences high traffic on your site, this is the marketing approach for you!

Flash Sale - Effective Black Friday Marketing Ideas

5. Free Gift with Purchase

Let’s not lie to ourselves; we all love a free gift, no matter how small! To make full use of this approach, advertise a free gift with purchases over a certain value – ie: Free Gift with Every Purchase over $50. This will encourage people to buy more items or bigger ticket items to qualify for the free gift. It’s a win-win situation for both you and the customer!

If you’re not in the financial situation to offer free gifts, enabling free shipping above a certain order value is also extremely effective! Almost 50% of small to mid-sized businesses say that offering free shipping increases their profits.


By using these effective Black Friday Marketing Ideas you’ll be set for success on the big day! Be sure to keep an eye out for more Black Friday tips as part of our preparation series over the coming weeks.

In the mean time, if you’re wondering how to optimize your eCommerce store during COVID-19, take a look at our informative guide.

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