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E-commerce insights

Optimize your eCommerce Store – COVID-19

Since COVID-19’s unexpected arrival in 2020, there has been a significant shift from brick-and-mortar retail to eCommerce, and understandably so! With the current surge in eCommerce, and many new businesses and potential competitors consequently joining the market, it’s important to ensure that you optimize your eCommerce store to be a cut above the rest.   

Here are a few things to keep in mind:

1. Enhance your Product Pages

These are arguably the most important spaces when it comes to any eCommerce store, as they provide potential customers with an overview of the product you are selling.

Product Images

Product images are often what catches the initial attention of an online shopper and should therefore be one of the first things you consider when optimizing your eCommerce store. It’s important for the customer to get an accurate visible representation of exactly what the product looks like. To ensure this, use multiple high-res images showing 360-degree views of the product. Another great way to do this is through using video content.

Below is a great example of a product page on LOVÉ hair.

Product Descriptions

The next step is to ensure you include a convincing product description. Since 76% of online shoppers consider product specifications before purchasing, important information (size guides and colour options) should be used to make the process of purchasing the product as easy and swift as possible.  

Product Reviews

A great way to social proof your company is through product reviews. Almost a third of online customers make use of online reviews when deciding what business to purchase from. Include a space on each product page that allows customers to leave their thoughts and share their feedback.  

2. Optimize your Pricing

Re-evaluation & Alignment

With an influx of new stores on the market, there’s no doubt you’ll find other businesses offering the same or similar products. It’s therefore important to do a competitor analysis, re-evaluate your current pricing strategy and align it to the market, ensuring your store beats other prices and offers better quality.

Call to Action (CTA)

Another great way to optimize your eCommerce store is through using direct language that allows the customer to know exactly what you would like them to do.

For example, eCommerce stores should make use of CTA’s such as “Buy Now” or “Shop Now” to encourage the customer to make a purchase. 

3. Improve Usability

Gone are the days when all researching and online searching is done on big, chunky computer monitors. The tech world has evolved into a space that allows for a multitude of devices to be used when browsing the web, be it mobile phone, tablet, or desktop.

Ensure your website is user-friendly across these devices, to ensure consistency and ease of navigation.

4. Upsell & Cross-sell

Tactics such as upselling and cross-selling are proven to work and will guarantee increased revenue when executed correctly.

Upselling

Since the probability of selling to an existing customer is much higher than selling to a new customer, a great way to take advantage of this is through incorporating upselling into your eCommerce store on the “Shopping Cart” page, whereby suggesting higher priced products.

Cross-selling

Another great sales tactic and easy way of optimizing your store is through cross-selling. This ultimately gives the customer a chance to make an additional purchase through seeing suggestions such as “Frequently Bought Together”.  An effortless way of incorporating this, is to use ShoppingFeeder’s very own Recommendation Engine. 

Conclusion

Optimizing your eCommerce store doesn’t have to be a task!

Follow the above-mentioned tips and you’ll be headed in the right direction and on your way to achieving success in one of the most trying times to date.

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