E-commerce insights

What is Product Feed Management & Why Is It Important?

Product, or data, feed management involves the distribution and management of product information in your online product listings. This can include anything from restructuring your product data or optimising it to allow for better performance on online marketing channels. This may come across as complex and confusing, so this article aims to explain the question that’s most probably still lingering in your mind; “What is Product Feed Management & Why Is It Important?”

  1. What is Product Feed Management and Why Is It Important?
  2. The Benefits of Product Feed Management.
  3. How does Product Feed Management work with ShoppingFeeder?

What is Product Feed Management and Why Is It Important?

Product Feed Management is essentially the process of managing and optimizing your product feeds. Product feeds are digital files that contain important information about your products, such as:

  • Title
  • Size
  • Colour
  • GTIN (Global Trade Item Number)
  • & many more!

They usually come in a variety of formats, such as XML, CSV or a text file. If you make use of a powerful eCommerce platform such as Shopify or WooCommerce, you should easily be able to export this product data.

But the big question still remains, why do you need your product feeds to be managed and why is it important?

Well, this would help you significantly when you start marketing your products on multiple online price comparison sites or marketplaces. Because each of these sites often requires product information in a specific format, which probably won’t match your original product feed. This means that if you’re listing your products on 6 channels, you’re most probably going to need a specific feed for each of those channels, which can be tedious and time consuming. This is where product feed management software, such as ShoppingFeeder, proves to be useful!

What are the benefits of Feed Management?

If done correctly, feed management can benefit your company or eCommerce store in many ways. Feed Management helps in the following ways:

  • Allows you to easily organize your product information to match the required categories of each channel you plan on subscribing to.
  • Provides you with quality data feeds for each channel.
  • Allows you to create rules, to match certain product data specifications.
  • Continuously creates an updated product feed, when certain product information changes, such as stock levels.

How does Feed Management work with ShoppingFeeder?

If you’re on the lookout for an effective feed management software solution, look no further than ShoppingFeeder. Not only do we offer the cheapest feed management solution, but we also have world-class features that other feed management services don’t offer.

ShoppingFeeder’s powerful features make it easy for you to structure your product data and push your products on a number of relevant channels. You can easily connect to your online shopping channels to start managing feeds, where you get full control over your product listings.

By using ShoppingFeeder, you’ll be able to manage your listings across multiple channels, making it simple and user-friendly to structure your product data!

In summary, ShoppingFeeder’s feed management solution will:

  • Allow you to categorize and optimize your product data.
  • Automatically update your feeds.
  • Allow you to manage your inventory.
  • Give you access to valuable eCommerce insights.

Ready to sign up? Visit www.shoppingfeeder.com and sign up for a free 14-day trial! Thereafter you can decide which pricing plan suits your needs best!

Product Feed Management with ShoppingFeeder


Product Feed Management may sound daunting, but when you’ve got the right software company on your side, it can be a total game changer! This article explained exactly what feed management is, why it’s important, the benefits of product feed management, as well as how feed management works with ShoppingFeeder.

Sign up for a free 14-day trial to take your eCommerce store to new heights!


Enjoy this blog? Spread the word