Tools, apps and e-commerce websites

Using ShoppingFeeder’s Smart Feeds

At ShoppingFeeder, we continually aim to go over and above for our clients, to ensure their eCommerce retail experience is both easy and efficient. One of the ways in which we achieve this, is by developing powerful features on the ShoppingFeeder platform. Today, we’re looking specifically at one of our most impressive features – Smart Feeds. This article will therefore provide you with a brief overview on Using ShoppingFeeder’s Smart Feeds.

What is a Smart Feed?

Smart Feeds is a useful feature ShoppingFeeder has developed within the dashboard, that allows you to seamlessly customise and build feeds, that are downloadable in CSV format. This ultimately allows you to customise any feed to meet certain channel requirements.

When would I need to use a smart feed?

Using a smart feed can be particularly useful when submitting feeds to channel partners. The reason being that certain marketing channel platforms require feeds to be submitted in a specific format, to meet their own requirements.

Smart feeds allows you to easily do this, by customising and building the feed to suit each channel’s requirements, which you can then download as a CSV file.

How do I use ShoppingFeeder’s smart feeds?

To use ShoppingFeeder’s smart feeds feature, login to your ShoppingFeeder account.

  1. Once on the main dashboard, click on ‘Feed Management’, followed by ‘Channel Management’.
Navigating to smart feeds.

2. Once on the channel management page, scroll down to “Smart Feeds” and click “ADD SMART CSV FEED”.

Adding a Smart Feed

3. You will then see a new smart feed appear (at the bottom of the list, if you have many). To modify feed settings click on the pencil / edit button under options.

Navigating to modify smart feed.

You can then edit the feed name, select a currency and decide which products you would like to include in the feed.

Modifying the smart feed.

4. To use the feed on a specific channel, click the link button next to the edit button under options.

Copy the link in the bar, and use it on the relevant channel.

Copying the link to send to the relevant channel.

5. To start building the feed, click on the spanner icon under field settings.

Field settings.

Here you can create fields required by the specific channel you want to list on, and map them to your established fields.

Building a smart feed.

6. With smart feeds, you’re also able to manage field operators. This can be done by clicking on the settings icon under ‘Field Operators’.

Navigating to to the field operators.

You can then manage your feeds by selecting fields and modifying them. You can also set certain rules, this allows you to easily apply your modified fields to all or some products.

Manage feed operators.

7. Lastly, you can use the filters function when building your smart feed. This will allow you to either include or exclude certain products in your feed. You can do this by clicking on the grey settings icon under ‘Custom Filters’.

Navigating to filters.
Add/edit filters


Build and customise your very own CSV file when using ShoppingFeeder’s Smart Feeds. This solution allows you to meet any feed specifics required by channels you would like to list your products on. If we’ve provided the solution to your problem, sign up for a free 14-day trial!

We hope this article was informative. Keep an eye out for other articles explaining custom filters and field operators.

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