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Preparing Ad Campaigns for Black Friday

Black Friday is officially two weeks away and if you’re serious about your marketing, then you should definitely start preparing your ad Campaigns for Black Friday. Creating Ad Campaigns is one of the easiest ways to ensure you have a successful, rewarding Black Friday. There are currently many ways to advertise your company, brand or products online, however popular channels include the likes of Facebook and Google. This article will provide an overview of how to prepare your ad campaigns in the lead up to Black Friday and the festive season.

1. Define your Ad Goals and Objectives

Before creating and running any campaign, it is crucial to have a clear idea of what you want to achieve out of the campaign/s you will be running. Typically speaking, campaign objectives can be broken down into the following categories:

  1. Awareness: this refers to sparking interest in your product/service.
  2. Consideration: to get people to start considering your brand or product over others.
  3. Conversion: to encourage people who are interested in your product to make purchases.

Ad objectives can further be broken down into the following:

  • Brand awareness
  • Reach
  • Site visits
  • Engagement
  • Likes
  • Followers
  • Installations
  • Lead Generation

With Black Friday coming up however, there is no doubt that all stores will be opting for the ‘conversion’ objective for their ad campaigns. Make sure you do your research in this department and make an educated decision on which objective/s you would like to achieve for your eCommerce store.

2. Outline your Target Audience

Another step that is absolutely integral in the ad campaign process is outlining your particular target audience. A target audience refers to a specific group of people who would potentially be interested in purchasing your products.

Your target audience is determined by the types of people who may purchase your product, and can therefore be divided into categories such as:

  • age
  • gender
  • interests
  • job titles

Before launching any campaign, you should therefore perform thorough research into who your target audience is and what their specific likes and interests are. This will make your campaign creating process much easier!

3. Prepare your graphics and copy

This goes without saying really, because behind any marketing strategy needs to be either excellent attention-grabbing graphics or copy.

It’s really important to make use of attention-grabbing graphics, that accurately display your products and that will promote people into purchasing your product. On the other hand, the copy of your ads is just as important – it should be short, yet descriptive, and of course, persuasive and engaging.

4. Time is of the essence

As we’ve mentioned, Black Friday is now only two weeks away. When it comes to creating online ad campaigns, time is really of the essence. This is because all campaigns typically have a ‘learning phase’, in which the delivery system of the campaign needs to still ‘learn’ the objectives, goals and target audience.

Our Senior Campaign Manager, Robyn, recommends getting an early start, and creating your Black Friday campaigns sooner than later. This will not only allow time for the learning phase for the platform you wish to list ads on, but also potentially get your foot in the door with generating traffic before all the hype begins.


With Black Friday only two weeks away, it’s important to be on top of your marketing game! Ad campaigns play a huge role in marketing, and can often be one of the most rewarding marketing approaches throughout Black Friday and the festive season. This article focused specifically on Preparing Ad Campaigns for Black Friday.

If you’re not sure where to start when it comes to running your own campaigns, get in touch with ShoppingFeeder, and we’d be happy to assist!

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