E-commerce insights

Google Merchant Center Got a Brand New Look

In August 2016, the Google Merchant Center got a brand new look, and we like it. The forgotten kid finally had a new responsive interface built with Google’s Material Design to align with most of Google’s other products. Here’s what’s new…

The hot new interface

The new homepage features a full overview of your products (expired, pending and disapproved), new announcements, and highlighted information about your active product feeds and campaigns.

Google Merchant Center Dashboard

Nestled under the Products Tab on the left navigation is the Diagnostics Tab, which allows you to download a report on all feed errors. It is now updated far more frequently (previously twice a day) – in fact, updates are close to real-time. The Shopping Ads tab at the bottom of the Products Tab now features a Currency Conversion feature too. Handy for international sellers, it allows you to show products in the local currency without making changes to the original product page.

Google Merchant Center Diagnostics

Feed rules updates

Probably the greatest update of the Merchant Center, you are now able to make changes to the feed without editing it directly – you can edit specific values, combine values and pull data from one attribute to populate another. For example, pulling the product colour from a product description to populate the colour attribute of the product in the feed made easy.

Merchant Center Programs

By clicking on “Merchant Center Programs” in the “Shopping ads” section of the left navigation, you’re now able to access and use Dynamic remarketing reporting, Product ratings in Shopping campaigns and Merchant promotion. Once you’ve enabled Dynamic remarketing reporting, a products overview chart will be featured on the Merchant center home page.

Google Merchant Center Programs

Great user interface and a few new handy features. What’s next, Google?

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