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Dynamic Discounts for Retailers

Dynamic Discounts for Retailers

Discounts largely drove holiday spending in 2022, according to Adobe Commerce. Who doesn’t love a good deal, right? A huge part of the online shopping experience is personalization. That’s why it’s important to have a sound discount strategy for your campaigns to make customers feel seen and to help drive CTR and conversions.

One example of a personalized discount strategy is Dynamic Discounts by ShoppingFeeder. In a world-first, ShoppingFeeder is giving merchants and shoppers an opportunity to personalize shopping in the context of machine learning and Web3.

Explore more discount strategies here.

Dynamic Discounts in action
Dynamic Discounts in action

What are Dynamic Discounts by ShoppingFeeder?

Dynamic discounts for e-commerce refers to a Google feature that allows online retailers to offer personalized discounts to shoppers based on their browsing and purchase history. The discounts are generated and displayed in real time and can be applied automatically at checkout.

Google’s dynamic discounting feature is available through ShoppingFeeder, which allows retailers to list their products on Google Shopping and have them appear in Google search results. This makes it easy for retailers to reach a large audience and increase their visibility online.

Who can use Dynamic Discounts?

If you’re a Shopify store owner and you are using Google Shopping as a sales channel, Dynamic Discounts by ShoppingFeeder is not to be missed!

If you fit the profile, contact us and let’s get you set up!

How do sellers benefit with Dynamic Discounts?

One of the key benefits of dynamic discounting is that it uses machine learning algorithms to analyze customer data and determine the optimal discounts to offer. This means that by offering discounts tailored to the individual shopper, retailers can increase sales and customer loyalty. For example, if a customer has shown an interest in a particular product or category, the retailer can offer them a discount on that product or category to encourage them to make a purchase.

Another benefit of dynamic discounting is that it can increase conversion rates for retailers. By offering personalized discounts at the right time, retailers can entice shoppers to make a purchase who might otherwise have been hesitant to. This can lead to increased sales and revenue for the retailer.

How do customers benefit with Dynamic Discounts?

Customers also benefit from dynamic discounting as they can receive discounts on products they are interested in. This can lead to increased customer satisfaction and loyalty as they feel that the retailer is providing them with valuable offers. Additionally, customers can save money on products they were planning on buying, which is always a plus.

Conclusion

Google’s dynamic discounts for e-commerce are a valuable tool for both retailers and customers. It allows retailers to increase sales and customer loyalty by offering personalized discounts, while customers can save money on products they are interested in. We recommend retailers take advantage of this feature to boost their online sales and customer satisfaction.

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