A/B Testing Google Shopping Ads
A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]
Custom Labels: Refine your bidding on Google Shopping
This article explains how to create seasonal custom labels on ShoppingFeeder for Google Shopping campaigns and how they can help you bid on the best possible label. Custom labels in […]
Why and how to use the free Google Shopping deal
You might have remembered Google’s Shopping announcement earlier this year – which revealed that Google Shopping will now include free and paid listings, offering free ad listings that were previously […]
List your Products for Free on Google Shopping
As consumers continue to move towards eCommerce to support businesses, it’s become more important than ever for retailers and interested buyers to link up where a multitude of searches happen […]
Using a Shopping Feed for Google Shopping Listings
They’re everywhere, even if you don’t know it! We’re talking about product or shopping feeds, which are an invisible part of your favourite online stores. Did you know that a Google […]
Google Shopping Ads expand to Gmail
Google sent out an email to all their advertisers on Thursday to announce that Standard Shopping Campaign ads will now be showing to Gmail users. From the week of 4 […]
Create Custom Labels for Google Shopping campaigns
In this article we’re discussing one of the more basic strategies to managing your Google Shopping campaigns: Creating custom labels.
How to enable local ads in your Google Shopping campaigns
Once you have created your local inventory feed, you will need to enable local ads in your Google Shopping campaigns in order to showcase your local products.
What is Google Shopping?
Shoppers looking for the perfect watch can crawl through several different online stores looking for the perfect one, or simply type a search query into Google, switch to the Shopping […]
Google Shopping’s Redesign
Google Shopping has undergone some exciting changes this month, announcing on Thursday that the platform will now offer price tracking, local inventory search and order placement directly through Google. Google […]
