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E-commerce insights

6 Key Product Page Optimization Tips

If there’s one thing you want to make sure you’ve got down to a T on Black Friday, it’s your product pages! Product pages are undoubtedly the most important part of your store, as they not only inform customers about your products, but they also convince customers to make a purchase. If you feel like your product pages could do with a bit of help, take a look at these 6 Key Product Page Optimization Tips.

  1. Appealing, High-quality Images
  2. Detailed Product Content
  3. Clear Call-to-Action
  4. Customer Reviews & Ratings
  5. Upsell & Cross-sell
  6. Shipping & Returns Information

1. Appealing, High-quality Images

When it comes to your product page, images are often the most important, as this is what initially gains the customers attention. If your images aren’t good quality or if they don’t accurately represent the product you’re selling, you’re probably not going to get many conversions. Customers want to clearly see the product they will be buying.

In order to ensure your product images are up to standard, make sure you check all these boxes:

  • High-resolution images (there’s nothing worse than pixelated images, where you aren’t able to see the product clearly).
  • No watermarks or branding.
  • Use multiple images or even videos, where possible and applicable. (33.16% of customers prefer to see multiple images of a product before purchasing).
  • Maintain consistency throughout your product pages (either opt for lifestyle product images or plain product images).
Source: Asos

2. Detailed Product Content

The next most important aspect of your product page is the content of your product. Good product content is vital to ensure the customer obtains a clear understanding of important product information. For example, what size the product is, whats included in the box, what the product allows one to do etc.

When writing up the content for each of your products, make sure to include the following:

  • A relevant title
  • Price
  • Important features
  • Care instructions
  • Materials
  • Sizing, dimensions or capacity

Another important aspect of product content to keep in mind is your product description. It can be challenging to write a well-rounded product description, but this is extremely important to persuade the customer to buy the product.

Try using these points as a guidelines when writing your product descriptions:

  • Make it short, yet informative
  • Make sure it’s engaging
  • Use relevant keywords related to the product you’re selling
  • Improve readability by using headings and lists
Source: Amazon

3. Clear Call-to-Action

This goes without saying, but it’s imperative to have a clear call-to-action (CTA) on each one of your product pages.

Here are a few things to keep in mind for CTAs:

  • Make sure you use a colour that stands out
  • Be direct
  • Try the following:
    • Buy Now
    • Add to cart
  • If you would like, you could also create a favourite or wishlist icon.

4. Customer Reviews & Ratings

Another great way to persuade the customer into buying your product, is through displaying customer reviews and ratings of the product. This not only increases trust, but also gives the customer yet another reason to buy the product. In doing this, it’s important to be transparent and display both negative and positive reviews.

If you do receive a negative review, make to reach out to them and try solve their problem. If you do solve their problem, you can then politely ask if they would consider editing their review.

Often customers don’t want to read through lengthy reviews, so opting for a visual rating system may be something to consider.

Display customer reviews and ratings on your product pages
Source: Amazon

5. Upsell & Cross-sell

Although it’s important to get the customer to buy the product that they’re looking at, it would also work in your favour to display other higher priced products or a variety of products similar to the product they’re looking at. By doing this, you could either increase your average order value or basket size.

ShoppingFeeder provides a seamless solution to upselling and cross-selling products, through their Recommendation Engine. As more of your customers engage with Recommendations, you can expect your recommendations to improve and adapt with your customers’ choices. If you’re interested in upselling and cross-selling your products with ease, reach out to [email protected] for a free 15-day trial.

Upsell and cross-sell on your product pages, using the ShoppingFeeder recommendations engine
Source: Amazon

6. Shipping & Returns Information

As stated earlier, remaining transparent with your customers is crucial to them trusting your brand. Be sure to include your shipping and returns policy on each of your product pages.

Some important things to cover in your shipping and returns policy include:

  • Shipping rates
  • Timelines or schedules
  • Shipping methods
  • Restrictions
  • International shipping options

Conclusion

Product pages are undoubtedly the most important part of your store, as they not only inform customers about your products, but they also convince customers to make a purchase. This article outlined 6 Key Product Page Optimization Tips, to ensure your product pages are up to scratch for BFCM!

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