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5 Top Trending Products to Incorporate in Your BFCM Offering

With only 6 weeks to go until Black Friday, and the beginning of a conversion bonanza, you’re going to want to make sure that you’ve ticked every box for the big week. Wondering how you can go above and beyond this year? We suggest taking a look at these 5 Top Trending Products to Incorporate in Your BFCM Offering.

There’s no way of denying how much of an impact COVID-19 has had on some of the most popular products of 2020/1. We’ve seen it all, from toilet paper to a variety of different masks, COVID-19 has brought some interesting product trends to the table.

But in all seriousness, there’s more than just pandemic related products that are in hot demand in the eCommerce buying world. Let’s take a quick look at a few of the most in-demand products of 2021:

1. Toys

Toys are the top trending product of 2021.

If you haven’t yet heard, the toy product niche has blown up this year, with a global order growth (YOY) of 1239%. Top performing toy brands included the likes of LEGO, Melissa and Doug and Leapfrog. So if you’re in this product niche, make sure to incorporate these top trending toy brands in your BFCM offering!

2. Electronics & accessories

Electronics and accessories are classified as the second most popular product category in 2021.

Next up, we have an all time favourite – electronics and accessories. With global consumer electronics expected to grow by a compound annual growth rate of 10.7% in 2021 compared to last year, this is not a product niche you should be overlooking!

Some of Amazon’s best selling electronics include:

  • Smart speaker (specifically Echo Dot)
  • Apple AirTag
  • Indoor house camera
  • Wireless Remotes
  • Apple TV
  • Wireless router

3. Shoes

Shoes seem to be a top trending product of 2021

Another top performing product niche this year is shoes! This year, shoes have seen a global order growth (YOY) of 1086% – which is astronomical! With the holiday season coming up, there is no better time to incorporate shoes into your product offering, as these make for great gifts!

Some of the best sneakers of 2021 (so far) include:

  • A Ma Maniére x Air Jordan 3
  • Trophy Room x Air Jordan 1
  • Supreme x Nike SB Dunk Low
  • Nike SB Dunk Low ‘What the P-Rod’

4. Stationery

Stationary - top trending product

Now this one may come as a surprise to some, but believe it or not pens and pencils have seen a global order growth (YOY) of 540%. Perhaps with more people working from home, and others wanting to distract themselves from the chaos COVID has caused, it seems a lot more people have turned to investing in stationery worldwide.

If you’re keen on incorporating stationery into your product offerings, try including fountain pens (201000 searches/month), parker pens (165000 searches/month), mechanical pencils (90500 searches/month) and prismacolor pencils (74000 searches/month), as these seem to be top trending products within the stationary niche.

5. Home Improvement Products & Homeware

Home goods - top trending products

Finally, home improvement products, such as drills, and garden accessories, such as cutters, have also shown impressive results, with respective global order growth values of 371% and 341%. Not to be forgotten though, are inconspicuous products such as kitchen towels. These saw a huge amount of growth, specifically in the beginning of 2021.

Although these products may seem very specific, 2021 has shown a massive spike in all things ‘home goods’, which includes both decor and furniture. Therefore, if you’re in the home goods space, you’re in for a conversion-filled holiday season!


With Black Friday around the corner, we hope you took a few notes when reading this article on the 5 Top Trending Products to Incorporate in Your BFCM Offering. We truly believe that selling these products during the holiday season, will leave you busier than ever before.

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