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5 eCommerce Tips for the Festive Season

2021 is drawing to a close and Christmas festivities are around the corner, which means there’s still some time to make a couple more sales before the end of the year. We’ve put together 5 eCommerce Tips for the Festive Season to help you succeed!

  1. Be Prepared for Sales Before and After Christmas
  2. Ensure your Site is User-friendly
  3. Coordinate Order Fulfilment Services
  4. Keep Marketing!
  5. Be Honest and Transparent

1. Be Prepared for Sales Before and After Christmas

Although you may have had an influx of sales on Black Friday, you can still expect to receive a few orders before and after Christmas, since not everyone is so well organized!

Here are a few things to keep in mind to be prepared:

  • Ensure your site speed is running as it should.
  • Make sure your product descriptions and images are up to date.
  • Display secure payment options.
  • Ensure your delivery partners will be able to fulfil orders.
  • Use ShoppingFeeder’s recommendations engine to upsell and cross-sell.

2. Ensure your Site is User-friendly

You may have great products, but if your site is not easy to use, people will most probably get frustrated and not end up purchasing your products.

Take a look at this guide on 10 Ways to Make an Ecommerce Site User Friendly.

3. Coordinate Order Fulfilment Services

One of the things people care most about when purchasing in December is if their order will arrive before Christmas. Be sure to find out from your chosen courier service when they will be operating.

If you aren’t yet using a courier/order fulfillment service, consider looking at the following companies to help with your many orders!

4. Keep Marketing!

Although things start to wind down during December, don’t forget that this is a time where most people spend their money and without marketing your product, no one will know about it.

Keep these top marketing tips in mind:

  • Offer a unique gift guide.
  • Post behind the scenes on your social media platforms.
  • Keep your audience engaged with Q&A’s.
  • Offer free shipping.
  • Offer exclusive discounts for loyal customers.

5. Be Honest and Transparent

Customers appreciate honesty and transparency when it comes to purchasing from online stores. If you aren’t able to deliver an order in time or are out of stock of a certain product, make sure to communicate this to the customer.

There are a range of other possible issues you may experience during this busy period, but always remember to keep your customers informed and up to date!

To make things easier for you and your customers try implementing the following:

  • An automatic contact form on your site.
  • Display secure payment options.
  • Offer live chat
  • Email marketing

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