A/B Testing Google Shopping Ads
A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]
Personalize E-Commerce with Dynamic Discounting for Shopify
Dynamic Discounting is a pricing strategy that allows online retailers to offer personalized discounts to individual shoppers based on their online behavior and propensity to buy. The personalized discount is […]
