A/B Testing Google Shopping Ads

A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]

Macro Consumer Trends

When it comes to e-commerce, understanding your audience is key. Different regions and countries have unique consumer behaviors, preferences, and priorities. We’ll take a closer look at some of the […]

Web3 in E-commerce

In this article, the we explore the implications of Web3 in E-commerce. The use of AI in search engines, such as ChatGPT, has the potential to revolutionize the search experience […]

Channel Operators 101

Channel Operators in ShoppingFeeder are customization features that allow merchants to adjust their product data (e.g. product title, description, price, etc.) for each individual feed on their chosen marketing channels, […]

Dynamic Discounts for Retailers

Discounts largely drove holiday spending in 2022, according to Adobe Commerce. Who doesn’t love a good deal, right? A huge part of the online shopping experience is personalization. That’s why […]


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