A/B Testing Google Shopping Ads
A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]
Personalize E-Commerce with Dynamic Discounting for Shopify
Dynamic Discounting is a pricing strategy that allows online retailers to offer personalized discounts to individual shoppers based on their online behavior and propensity to buy. The personalized discount is […]
Macro Consumer Trends
When it comes to e-commerce, understanding your audience is key. Different regions and countries have unique consumer behaviors, preferences, and priorities. We’ll take a closer look at some of the […]
Custom Labels: Refine your bidding on Google Shopping
This article explains how to create seasonal custom labels on ShoppingFeeder for Google Shopping campaigns and how they can help you bid on the best possible label. Custom labels in […]
Web3 in E-commerce
In this article, the we explore the implications of Web3 in E-commerce. The use of AI in search engines, such as ChatGPT, has the potential to revolutionize the search experience […]
Channel Operators 101
Channel Operators in ShoppingFeeder are customization features that allow merchants to adjust their product data (e.g. product title, description, price, etc.) for each individual feed on their chosen marketing channels, […]
Google: Product Feed Optimization
E-commerce businesses have many options when it comes to showcasing their products and driving sales on Google Shopping. But with so much competition, it can be tough to stand out. […]
Dynamic Discounts for Retailers
Discounts largely drove holiday spending in 2022, according to Adobe Commerce. Who doesn’t love a good deal, right? A huge part of the online shopping experience is personalization. That’s why […]
Product Feed Management for Agencies
An Essential Tool in E-commerce Global online retail sales are projected to reach over USD 7 trillion by 2025. It’s a good idea, then, to capitalize on e-commerce in 2023 […]
Festive Season Multi-Channel Marketing
The festive season is a busy time for many businesses, as consumers are more likely to shop for gifts and other holiday-related items during this time. As a result, businesses […]
